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About Us

Founded by designer and creative director, Shiro Muchiri, SoShiro is a Collaborative Platform, Consultancy, event Space and Shop that nurtures, celebrates and communicates our artistic and cultural diversity. It’s our mission to bring the richness of the world’s art, design and craft into the popular imagination in a way that is exciting, relevant and mutually beneficial to all.

 

MISSION

To elevate and support as many artists, designers and craftspeople – and the cultures they represent – as possible, in order to ensure their voice is powerful and present in the global creative conversation.

We do this through cultural COLLABORATIONS in which we bring difference together to create new COLLECTIONS of objects, furniture, artwork and more.

 

We do this through our inclusive event SPACE in Marylebone showing that art can originate anywhere and is for everyone.

We do this through our SHOP in which the reach and cultural impact of diverse voices is spread, in turn helping their communities to thrive.

 

We do this through our CONSULTANCY making it easy for anyone to collaborate with diverse art, design and craftspeople from across the globe.

 

 

PURPOSE

To create, protect and celebrate the future heritage of diverse cultures around the world.

 

VISION

At SoShiro we want to be the leading destination for nurturing our artistic and cultural diversity, a key driver of positive social change. We’ll do this by elevating art, design and craft from all corners of the globe and by providing a pioneering collaborative platform for expression, education, and connection.

 

VALUES

Representation
We believe representation is diversity in action.

Inclusiveness
We believe in creating spaces that are hospitable to all.

Collaboration
We believe true collaboration includes the right balance of cooperation and competition to bring out the very best in one another.

Empathy
We believe that empathy is the intrinsic value that allows collaboration to happen.

Curiosity
We believe that curiosity is the driver that helps you seek out the other.

Discovery
We believe that your spirit of curiosity should be endlessly rewarded.

Education
We believe in going deep, learning, learning and learning more.

Kindness
We believe that kindness is the open heart that makes a diverse world work.

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