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About Us

SoShiro's approach is a distinctive one. Our objects are developed as future heirlooms that you would normally collect while travelling or on a cultural voyage. Each one is a story waiting to be told, treasured and kept forever. Underlying every collection and collaboration is the commitment to breathing new life into artisanal communities, sustaining historic craft and providing a responsive environment for creatives from all over the world, to thrive. So Shiro brings the world to you, in a meaningful and enriching way. To visit us, to exhibit your work or to enquire about a collaboration, we invite you to contact us.

Shiro Muchiri

Shiro is the Founder and Creative Director of SoShiro. Trained in Milan, as an interior designer, her practice has taken her all over the world. For the past 20 years, Shiro has been designing working and living environments that create a progressive depth of engagement between the space created and its users – a staunch philosophy Shiro holds to this day.

Having worked on private residential, corporate, hospitality and retail projects across the UK, Europe, Asia and Africa; the words global, inclusiveness, aesthetics and humanity define Shiro herself. They are also the pillars of her brand SoShiro, the vehicle that will continue to bring her distinct values to life.

Shiro has collaborated with over 25 artists some of whom are based in Hokkaido – Toru Kaizawa, Havana – Alexandre Arrechea and Saigon – Bùi Công Khánh, as well as numerous craftsmen dotted around the world, each of them working in their specialist art with a SoShiro twist.

Shiro has curated and designed two collections – Pok and Ainu – which are a result of extraordinary teamwork between artists, craftsmen and many more creative disciplines based in Kenya, Italy, Japan and the UK.

“Handmade and highly functional, each piece is meticulously conceived and crafted to promote the restorative powers of art and design, as the product of human heritage”

The Artistry

SoShiro
23 Welbeck Street
W1G 8DZ London

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